When we first announced our idea to form a business organization and put out a magazine, we received both encouragement and skepticism. Most people liked the idea, but said there was no way we could get the organization off the ground and a magazine published in less than five weeks. They were also skeptical about getting the residents to shop in Tolland. The conventional wisdom says,”Tolland is a bedroom community; people live here, but they go elsewhere to work, shop and be entertained. Changing people’s habits is near impossible.”
In less than five weeks, the April issue of Tolland Monthly was published and Business Co-op had over 20 members. Today we have more than doubled our original size, and are growing as fast as we are able to talk to business people.
Tolland Monthly has created an identity for Tolland. Every week, residents tell us of discovering a business for the first time. We also continue to be told that individuals had no idea there were so many things happening in Tolland.
Thanks to all the businesses and organizations who have helped us, the program is working. We will work to keep moving forward. The more members we have, the more we will be able to do.